Custom working session
Your retention question, opened up on the table.
The Retention Lab is a guided 90-minute session for Malaysian app teams that need clarity before committing to a larger analysis or experiment.
Book a Lab conversation
What happens in the room
One live question. Three useful outputs.
No generic audit and no sales deck. We work directly with your app journey, available data and current team constraints.
A precise question
Translate a broad concern such as “retention is down” into a measurable decision.
A signal map
Locate the behaviours, segments and moments most likely to explain the change.
A next-analysis brief
Leave with owners, data needs, assumptions and a clear definition of done.
Session flow
Designed to create momentum in 90 minutes.
- 00–15Context and decision
What changed, who is affected and what action is currently blocked?
- 15–45Journey and evidence
Map the user path and separate observed signals from team assumptions.
- 45–75Cohorts and hypotheses
Choose meaningful comparisons and rank explanations by usefulness.
- 75–90Action brief
Assign the immediate next step and agree how learning will be captured.
Bring your real challenge