Cohort analysis
Why a healthy day-seven average can hide a retention problem
Averages settle arguments quickly—but acquisition mix and user intent can make the headline curve deeply misleading.
27 July 2026 · 6 min read →Insights
Notes for teams building repeat value.
Field-tested ways to ask better questions of mobile app behaviour—written for operators, product teams and growth leaders.
Activation
Activation is a promise kept, not a screen completed
Define activation around customer value and early return intent rather than the convenient end of onboarding.
18 June 2026 · 5 min read →
Churn
Reading churn without blaming the last click
The final event before silence is rarely the whole cause. Read lapsing as a journey with accumulating friction.
6 May 2026 · 7 min read →
Malaysia field note
A practical retention review for mixed Malaysian markets
Language, location, payment habits and campaign calendars can shape user return. Review them without reducing people to geography.
23 March 2026 · 8 min read →